ABOUT

At Basically Food, we make it easy for you to take control of your health and achieve your ideal diet, regardless of time, money, or dietary restrictions. That is, we make nutritionally complete, powdered meals available in diet plans ranging from ketogenic to high-protein. More to come.

Our products are engineered for optimal nutrition and the widest possible accessibility. That means they are not only affordable and tasty, but also vegan, hypoallergenic, and free of artificial sweeteners and added sugar. We choose our ingredients carefully and take pride in our custom micronutrient mix.

We believe that healthy food is a human right. Optimal nutrition for all. We'll get there someday.

OUR STORY

2013 - intrigued by Soylent - I first heard about Rob Rhinehart's Soylent experiment back in 2013 when I was eating a strict, home-cooked Paleo diet, largely on account of my many food allergies. I thought it was an intriguing concept, though I was skeptical about how well it could work in practice. I liked the food I was already eating, and I felt really good on it, health-wise, but as the year wore on I started to resent the hours I spent cooking and cleaning every day, and wonder how much more I could accomplish on my indie game side projects if I had some of that time back. I mean, I liked food, but I didn't necessarily feel the need to tantalize my taste buds three times a day...

2014 - started Custom Body Fuel - Eventually I decided to check out the DIY soylent scene that had emerged in response to Rob’s initial blog post. Experimenting with chalky concoctions became a hobby, and then a side business, as people began spontaneously asking me to sell them some of my DIY mixes. After a few months, I quit my software engineering day job to focus on Custom Body Fuel full-time. My initial plan was to quickly come up with one good recipe and a brand name that would do it justice, and just outsource everything else to a bigger manufacturer a la Tim Ferriss's 4-Hour Workweek so I could live my dream of being an independent artist - an indie game developer - but alas, it was not to be. Turns out I’m too much of a perfectionist.

2015 - founded Super Body Fuel - So I turned it into Super Body Fuel and went inside the cocoon to iterate on formula, brand, and learning to be a manager and leader for the next several years, with the help of my employees and our thousands of customers. And when I say "inside the cocoon" I mean no marketing, no outreach, no nothing. Just cranking out our own powders in a little commercial kitchen space in San Francisco, working that feedback loop with our own customers, learning from experience, and trying to make the best product we can within our "optimal nutrition for all" mission. Optimal and inclusive.

2023 - launched Basically Food - After many frugal years of drinking my own shakes for the majority of my diet and always living with roommates, the business had finally saved up enough money to pay for an initial production run with one of those bigger manufacturers. [under construction, sorry]

OUR TEAM

Alex Cho Snyder (axcho) - formulation, writing, design, customer support - [gotta write this too]

Arrow - logistics, purchasing, graphic design, customer support - [and this]

Rhodel - video production, editing, massage therapy - [also this]